Relevance of Communication and Teamwork in Midwifery

Introduction Midwives should ideally possess a number of skills so as to effectively execute their mandate. Amongst such skills, the relevance of communication and teamwork cannot be overstated. This is more so the case given the critical role midwives play as far as the provision of care to women, babies as well as families is concerned. This text concerns itself with communication and teamwork as two graduate attributes necessary for success in the midwifery profession. The Relevance of Communication and Teamwork in Midwifery To begin with, it is important to note that excellent communication skills are considered a prerequisite in many other professions apart from midwifery. In basic terms, individuals deemed to have excellent communication skills are those who happen to be effective communicators. Such individuals are in most cases able to clearly express themselves both in writing and verbally. According to the National Health Service, to successfully pursue a career in midwifery, an individual should possess good communication and observation skills (n.d). This is more so the case given the need to effectively communicate with women, their partners and families (National Health Service, n.d). In that regard, any information a midwife gives should be easily understood (Wickham, 2009). Although teamwork is discussed in greater detail elsewhere in this text, it is important to note that any individual who works as a part of a greater team should be an effectiveShow MoreRelatedNovice Nurses Should Be Revived1396 Words   |  6 Pagesshare some information: Facilitator and newcomer nurses need to change their thoughts and feelings so they can create conversation that is more productive and creates less defensiveness to act with reliability in a given environment. Improve teamwork may results from nurses attempt to work with integrity. Complementary interpretations of group provide the chance to both the newcomers and facilitator for better learning and create practical learning environment. Newcomer nurses may haveRead MoreThe Delivery Of Maternity Care1883 Words   |  8 PagesFuture of Maternity and Newborn Care in Canada in 2000. The conference issued the recommendation that all healthcare providers require valued roles in peri-natal health, including anaesthesiology, family medicine, maternal/fetal medicine obstetrics, midwifery, paediatrics, neonatology and nursing. This was reportedly achieved through mutual respect, collaboration and trust existing among providers, with interprofessional team-based care existing in all practice settings. Further promotion was publishedRead MoreCollaborative Practice Essay4034 Words   |  17 Pagesand midwifes. This was the first opportunity I had to meet other professions, who as in any project are the ones who collaborate not the institutions (UKCR 2007). Since then all the IPL modules I have completed have been with adult nursing and midwifery students, unfortunately these groups tend to keep together in there sub groups rather than as a multi-professional group. A lack of understanding of other professional pathways can lead to missed opportunities. Day(2007) states, by having a clearRead MoreDischarge Planning6033 Words   |  25 Pagesbegin at the time of a patients admission to hospital (Corman 2005) where patients needs are identiï ¬ ed and a plan is made to meet those needs and make a smooth transition from one environment to another. It is a complex area requiring active communication between the patient and their family and the interprofessional health and social care 2 05970640 team involved in their care (Corman 2005; Macleod 2006). Discharge management is interprofessional in nature, but the nurse has a key rà ´le in

Revenge In Hamlet Analysis - 988 Words

Murder, incest, revenge! This is Shakespeare’s Hamlet. If lovers of literature are asked to make a list of some of the greatest works of literature, undoubtedly, Hamlet would be near the top. Hamlet, an intriguing and complicated character, has been studied by lovers of literature and psychologists alike. It is an interesting examination of human behavior. To set the scene, prince Hamlet’s father has been slyly murdered by his uncle. His father’s apparent ghost comes to him and asks him to avenge his death, and so begins Hamlet’s struggles with himself over not being able to carry out the quest. Hamlet’s apparent delay in seeking revenge for his father emerges from the fact that he struggles with many internal distractions that make him†¦show more content†¦He thinks that out of his â€Å"weakness and my melancholy, as he is very potent with such spirits, Abuses me to damn me†(2.2.630-632). Hamlet would like to please his father, but the fact that he may be taking commands from the devil, who just wants to bring him to ruin, understandably gives him pause. The ghost also brings to Hamlet’s mind that â€Å"Foul deeds will rise, through all the earth o’erwhelm them to men’s eyes† (1.3.279-280). While Hamlet dangerously considers murder, he is torn because he knows that crimes and sins cannot be hidden forever. God knows and people will find out. His spiritual beliefs keep Hamlet from following through. Furthermore, Hamlet’s cowardice causes him to delay avenging his father. Fear can cause a person to be inactive and unable to follow through and such is the case with Hamlet. He admits that he is â€Å"A dull and muddy-mettled rascal, peak like a John-a-dreams, unpregnant of my cause† (2.2.593-595). He is frozen in his self-admitted cowardice, and unable to perform the deed. A short time later Hamlet expresses his despair over losing his father and he shows his frustration with himself when he says, â€Å"That I, the son of a dear father murdered, Prompted to my revenge by heaven and hell, Must, like a whore, unpack my heart with words And fall a-cursing like a very drab, A stallion! Fie upon ‘t! Foh! About my brains† (2.2.612-617)! Readers feelShow MoreRelatedAnalysis Of Traditional Revenge Tragedy In Hamlet1819 Words   |  8 PagesTraditional Revenge Tragedy. This article is written by Poonam Valeria. In her review of Hamlet, the play, she starts off by giving a lightly detailed background of Shakespeare. Then continues to apply the six characteristics of a traditional revenge tragedy and their application to Hamlet. The first characteristic is that the plot has to start off with a crime of some sort, in Hamlet that would be the death of King Hamlet. The death of King Hamlet is what sparked the traveling of Prince Hamlet to DenmarkRead MoreCritical Analysis of Hamlet: Character Analysis and the Themes of Revenge and Manipulation1851 Words   |  8 PagesThe play Hamlet is a text that despite its age and Elizabethan linguistic style is still resoundingly relevant to today’s modern audience due to its ability to move past time related contextual barriers and capture the universality of the human condition with its infinite confusion as evident in the character of Prince Hamlet, its ability to influence and manipulate as well as its reaction to such manipulation, revenge. The character of Hamlet himself is very relatable today especially to youngRead MoreWilliam Shakespeare s Hamlet s Revenge1725 Words   |  7 Pagesportrayal of Hamlet s revenge is not a worthy journey because he never finds his self worth, distracted between what will exemplify his purpose, and what will make him a failure in the memory of Denmark. Three quotes with analysis explaining thesis: Act 1 Scene 5 Ghost: â€Å" But know, thou noble youth, Hamlet: â€Å"Oh My Prophetic Soul! My uncle?† The serpent that did sting thy father’s life Now wears his crown.† The beginning of the â€Å"call to adventure -J Campbell†, Hamlet is encounteredRead MoreHamlet Soliloquy Analysis Essay524 Words   |  3 PagesHamlet Soliloquy Analysis As Act I of Shakespeares Hamlet concludes, a conversation between the protagonist Hamlet and the ghost of his deceased father, King Hamlet occurs. In response to the ghosts request for Hamlet to take revenge, Hamlet shares his thoughts with the audience in a soliloquy. Through vows and promises, Hamlets oral reaction to the Kings request exposes his full will for revenge. In addition, Hamlets word-choice begins to exhibit the blind passionRead MoreWilliam Shakespeares Hamlet as a Revenge Tragedy Essay1233 Words   |  5 PagesWilliam Shakespeares Hamlet as a Revenge Tragedy Revenge Tragedy was a genre which lasted from 1590 until 1615. The genre appealed to the Elizabethan audience’s desire for blood and violence without emotional depth. ================================================================== Revenge tragedies originated in the writings of the Roman Seneca (4BC-AD65) whose plays heavily influenced Elizabethan dramatists. Seneca’s tragedies, using stories derived from mythologyRead MoreHamlets Irresolution and Downfall in Shakespeares Hamlet Essay991 Words   |  4 Pagesthe most famous tragedies written by William Shakespeare around 1600, Hamlet, the prince of Denmark seeks revenge on his uncle, who murdered the King and married Hamlet’s mother, the Queen. Hamlet is considered to be well versed in both polite letters and martial arts. I believe Hamlet is a tragic hero because his irresolution becomes his fatal flaw and it eventually brings him to his downfall. The first appearance of Hamlet is in Act I- Scene 2, he is mourning his father’s, the King’s death.ButRead MoreHamlet, Madness or Sanity Essay953 Words   |  4 PagesHamlet, Madness or Sanity Hamlet, by William Shakespeare, is about a young prince who wants revenge when he learns about the murder of his father. As the play begins, Hamlet’s character appears to be a normal, sane person. Moving through the acts Hamlet’s personality changes from normal to depressed. There are hints of insanity that try to convince people Hamlet is â€Å"mad†. Others might say that Hamlet is faking madness to pursue his goal of revenge. First, he sees a â€Å"ghost† that tells Hamlet whoRead MoreAnalysis of Hamlet’s Behavior through Minor Characters1280 Words   |  6 Pagescommitted, the line between avenging and revenging becomes unclear. This is seen in William Shakespeare’s Hamlet. The deceased king’s son, Hamlet, embarks on a quest to avenge the death of his father, who was murdered by his uncle. Throughout the play, and the progression of his quest, it is apparent that Hamlet is a complicated character. As the play progresses the rea der is able to see that Hamlet has an inability to take action, portrayed through his failed attempts at murdering his uncle to avengeRead MoreComparing The Ghost Character in ‘Hamlet’ and ‘Snow in Midsummer’1797 Words   |  7 Pagesmost famous drama which was written by Guan Hanqing. Hamlet, one of the four famous tragedies which is written by William Shakespeare from between 1599 to 1602. This drama tells the story of his uncle Claudius murdered Hamlets father, usurped the throne and married the kings widow, Gertrude. In order to get back the throne, Prince Hamlet He was determined to avenge for his fathers murder from his uncle. In all the works of Shakespeare, Hamlet is probably the most controversial film, which is alsoRead MoreHamlet Relationships And Madness Essay1246 Words   |  5 Pagesthe characters within the play Hamlet showed signs of madness. The characters went mad due to the antagonizing relationships they had with other characters; the madness within the play created a chain reaction among the characters. In the end, the characters’ madness led to their own and others untimely demise. Claudius’ jealousy of Hamlet senior began his downward spiral to madness. Claudius’ lust for Queen Gertrude, his brother’s wife, led to him killing Hamlet senior. â€Å"Pray can I not, Though

Impact of Fast Fashion on Luxury Consumers Essay Example For Students

Impact of Fast Fashion on Luxury Consumers Essay Fashion can be clothing, art, music or anything which is popular among a large group of people. It means that new styles and visions are being accepted by reference groups which share the positive feeling about it. Fashion trends move quickly across the world and therefore it has been noticed to carry a collective behaviour (Solomon, Bamossy and Askegaard, 2002). Consumers can adopt fashion changes through similar people, which are known as opinion leaders, or, for example, through mass-communication channels such as music television which highlights current trends. Companies are pushing their brands forward by inserting their brand name on all products. Finnish youngsters are more and more becoming fashion conscious and they create their own styles by travelling and adapting influences from different cultures (Kaskinen 2008). Womens fashion is a global industry with $47 billion in annual sales. Female consumers act as the gatekeepers and have strong purchasing power, especially when studies show that women need clothes for different situations which increase demand. The clothes reflect many personal issues such as age and style. The untruthful message the advertisers give about female bodies and the idea that everyone should be thin, affect womens behaviour and therefore due to the pressure of looking like the models in adverts, women today take more care of themselves. Women go shopping for something they need or shop without any particular product in mind (Silverstein and Sayer, 2009a). In another study Silverstein and Sayer criticised that many marketers still do not recognise the importance of targeting women. Many companies are not making adequate market research on the female market and they are targeting women based on assumptions of what they think they want. Companies often market small sized clothing for women based on the assumption that is what women want (Silverstein and Sayer, 2009b). Fashion and Luxury Brands There are a number of definitions of Fashion but as argued by Juggessur, J. (2011), the connotations and impact of fashion have evolved in order to match the clothing practices of individuals belonging to various social structures and customs. Fashion and clothing have been used synonymously; one view could be that clothing is fashion, although this is short-sighted disregarding the complexities surrounding the subject. Fashion is frequently linked to apparel and appearance, which is ultimately a visual and tangible factor. Therefore, a difficulty arises when attempting to detach fashion from clothing. This paper uses this context to relate clothing of women with luxury brands. Sociologists and psychologists take different approaches when interpreting fashion. Sociologists seek out the motives which moderate fashion in group behaviour, while psychologists seek to comprehend the basic concepts of perception and motivation. Psychologists state that clothing behaviour is psychological in nature. Psychology can be used as the basis of this study as it explains how clothing can be regarded as an intimate part of the self or personality (Horn and Gurel 1975 as cited in Juggessur, 2011). This can be extended to luxury designer handbags and their counterfeit counterparts. Hurlock (1929, p. 4) gives an explanation of Horn and Gurels (1975) notion: We are apt to think of clothes as we do of our bodies, and so to appropriate them that they become perhaps more than any of our other possessions, a part of ourselves in spite of the constant changes in clothing, it is still impossible to disassociate ourselves from this intimate part of our material possessions (Hurlock 1929 as cited in Juggessur, 2011. p. 26). Women and Luxury Brands The need for research in order to better understand the role of gender on consumers response toward luxury brands motivated this paper. As previous literature shows, women are generally described as more interdependent and more concerned with the opinion of others than men. According to evolutionary and sociocultural schools of thought there are gender differences in consumption behaviour. In a mating context, for example, men are found to be more concerned with visual portrayal as compared to women (Griskevicius et al. , 2007). However, women generally, pay more importance to physical appearance. In order to do so, they consider clothing as a tool to enhance their attractiveness. The research by Stokburger-Sauer and Teichmann (2013) supports these findings and shows that womens attitude toward luxury brands is more positive than mens attitude toward luxury brands. In addition to clothing, Stokburger-Sauer and Teichmann (2013) also argued that women consumers tend to show more positive attitudes regarding luxury brands with respect other products such as perfumes and wristwatches as compared to men. While consumers have a stronger positive attitude toward luxury brands than toward non-luxury brands when considering perfumes, the difference in attitudes between luxury and non-luxury brands for wristwatches is not significant. In addition, their research reveals that consumers respond differently when considering the role of gender and need for unique ness as moderating effects for the relationship between brand exclusivity and purchase intention. Fall Fashion Trends EssayAlthough they are focusing on the mass market the brands are no longer considered low-end or middle-end mass brands (Okonkwo 2007). Luxury fashion brands have responded to fast fashion and are inclining towards the model of fast fashion and developing production and retailing models. Luxury fashion brands have introduced pre- collections in order to spur product rotation and to reach consumers needs for fast and early delivery. They have also created more affordable diffusion lines that are mass-produced and 50 per cent cheaper in price compared to the top-of-the-line designer products (Plunkett 2010, p. 0). Luxury brand companies have started to outsource their production from e. g. France and Italy to cheaper labour countries such as China and use Information and Computer Technologies. Impact of Fast Fashion on Womans Sensibility towards Luxury Brand Aforementioned research shows that women are particularly sensitive to their clothing as a part of their fashion as compared to men. The discussion also shows that fast fashion industry has emerged in various economies and these companies have influenced highly on the existing luxury brands. The impact is reflected by the fact that in contemporary business environment luxury brands are now shortening their product cycles to cope up with the risks and challenges posed by the emerging fast fashion brands. Now integrating all the findings and establishments obtained by the discussion above it is clearly evident that fast fashion influences fashion and luxury brands and since women are sensitive to the meanings that they attach to their fashion products therefore they are also sensitive to the products of fast fashion. Analysing the luxury brand characteristics by Dubois et al. (2001) fast fashion tends to affect quality, high prices, scarcity and uniqueness, and ancestral heritage and personal history of luxury brand. This means that a luxury brand consumers lose these characteristics of their purchases when they see someone using a fast fashion product or a copy of their item. Thus this affects the overall utility of the luxury brand and luxury brand companies lose customers. This is the reason why they have changed their competitive strategies in response to fast fashion products. Thus this paper concludes that fast fashion products have changed the narrative women have around their clothes. This is the reaction that women depict to their clothes due to loss of exclusivity and other characteristics of luxury brand that they use when they see someone using a fast fashion product. Bibliography: Bruce, M. and Daly, L., (2006). Buyer behavior for fast fashion. Journal of Fashion Marketing and Management 10(3). pp.329-344. Dubois, B., Laurent, G., and Czellar, S. (2001), Consumer Rapport to Luxury: Analyzing complex and Ambivalent Attitudes, Les Cahiers de Recherche Groupe HEC, number 736. Griskevicius V, Tybur JM, Sundie JM, Cialdini RB, Miller GF, Kenrick DT. (2007). Blatant benevolence and conspicuous consumption: when romantic motives elicit strategic costly signals. Journal of Personality and Social Psychology. 93(1):85-102 Hines, T. and Bruce, M., (2007). Fashion Marketing: Contemporary Issues. Oxford: Elsevier Ltd. Juggessur, J. (2011). Luxury designer handbag or counterfeit? An investigation into the antecedents influencing womens purchasing behaviour of luxury designer and counterfeit brands. Kapferer, J. N. and Bastien, V., (2009). The Luxury Strategy: Break the rules of marketing to build luxury brands. London: Kogan Page Kaskinen, P.(2008) Fashion from Finland- Watch out World! Helsinki Times . Available at: http://www.helsinkitimes.fi/htimes/lifestyle-and-entertainment/719-fashion-from-finlandwatch-out-world.html Okonkwo, U., (2007). Luxury Fashion Branding: Trends, Tactics, Techniques. Basingstoke: Palgrave Macmillan. Plunkett, W. J., (2010). Plunketts Apparel Textiles Industry Almanac 2010: The Only Comprehensive Guide to Apparel Companies and Trends. Houston, Texas: Plunkett Research, Ltd. Silverstein M.J., and Sayre K. (2009a) Women Want More; How to Capture Your Share of the Worlds Largest, Fastest- Growing Market, NY: The Boston Consulting Group Silverstein M.J., and Sayre K. (2009b) the Female Economy. Harvard Business Review 87(9) pp.46-53 Available at: http://ebscohost.com Solomon M., Bamossy G. and Askegaard S., (2002) Consumer Behaviour; A European Perspective, 2nd ed. UK: Prentice Hall Europe Stokburger-Sauer, N. E., Teichmann, K. (2013). Is luxury just a female thing? The role of gender in luxury brand consumption. Journal of Business Research, 66(7), 889-896. Vigneron F, Johnson LW. (2004), Measuring perceptions of brand luxury. Brand Management; 11(6):484506. Walters, D., (2006). Demand chain effectiveness supply chain efficiencies: A role for enterprise information management. Journal of Enterprise Information Management. 19(3) pp.246-261. Wiedmann KP, Hennigs N, Siebels A. (2009). Value-based segmentation of luxury consumption behavior. Psychology and Marketing;26(7):62551.

Stay True free essay sample

When I was young I acted differently around certain people, like I was torn between two personalities. Have you ever been torn between multiple personalities? I would always act differently in front of my friends than in front of my family. This led me to believe that all people should be true to them selves. Now that I have developed this belief I have noticed that I don’t get put in to the pressures that I did when I acted differently. For example, I used to hang out with the â€Å"bad† kids at school. One time in the cafeteria at Nicholasville elementary my friends were throwing grapes and they encouraged me to do it, too. Of course we got in trouble and we had to stay and clean the whole cafeteria. Another time when I was in middle school one of my best friends wanted me to steal an I-pod from some one else. We will write a custom essay sample on Stay True or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page By this time I had developed my distinct personalities and the way I saw it was wrong to steal so I said no and never talked to him again. Another reason that I believe in staying true to yourself is that people will like you for you not because of who you try to be. Going back to the story of me throwing the grapes I know now that those kids that I was with were my friends because I acted like them not like myself. Now that I think about it I was stupid to even be around those kids. Most of the time the kids are just acting like they like you anyway; if you stay true then you won’t have to deal with the problems that I have endured. Over time I have gained this belief and I will always abide by this belief. I believe that every one should stay true to themselves because you will be put in better situations and you’ll make better friends. I have gained a sense if personality because of my belief. In the future I’ll always be myself and continue to let my belief grow. Everyone should stay true to themselves, believe in this and you will have an easier social life.

The House of Atreus in Classical Greek Tragedy

The House of Atreus in Classical Greek Tragedy Today we are so familiar with plays and movies that it may be difficult to imagine a time when theatrical productions were still new. Like many of the public gatherings in the ancient world, the original productions in Greek theaters were rooted in religion. The City Dionysia Festival It didnt matter that they already knew how the story ended. Athenian audiences of up to 18,000 spectators expected to watch familiar old stories when they attended the Great or City Dionysia festival in March. It was the job of the playwright to interpret familiar myth, slices (temache) from the great banquets of Homer, in such a way as to win the dramatic contest that was the center of the festival. Tragedy lacks a spirit of revelry, so each of 3 competing playwrights produced a lighter, farcical satyr play in addition to three tragedies. Aeschylus, Sophocles, and Euripides, the three tragedians whose works survive, won first prizes between 480 B.C. and the end of the 5th century. All three wrote plays that depended on thorough familiarity with a central myth, the House of Atreus: Aeschylus Agamemnon, Libation Bearers (Choephoroi), and EumenidesSophocles ElectraEuripides ElectraEuripides OrestesEuripides Iphigenia in Aulis The House of Atreus For generations, these god-defying descendants of Tantalus committed unspeakable crimes that cried out for revenge: brother against brother, father against son, father against daughter, son against mother. It all began with Tantalus- whose name is preserved in the English word tantalize, which describes the punishment he suffered in the Underworld. Tantalus served up his son Pelops as a meal to the gods to test their omniscience. Demeter alone failed the test and so  when Pelops was restored to life, he had to make do with an ivory shoulder. The sister of Pelops happens to have been Niobe who was turned to a weeping rock when  her hubris led to the death of all 14 of her children. When it came time for Pelops to marry, he chose Hippodamia, the daughter of Oenomaus, king of Pisa (near the site of the future ancient Olympics). Unfortunately, the king lusted after his own daughter and contrived to murder all her more appropriate suitors during a (fixed) race. Pelops had to win this race to Mt. Olympus in order to win his bride, and he did- by loosening the lynchpins in Oenomaus chariot, thereby killing his would-be father-in-law. In the process, he added more curses to the family inheritance. Pelops and Hippodamia had two sons, Thyestes and Atreus, who murdered an illegitimate son of Pelops to please their mother. Then they went into exile in Mycenae, where their brother-in-law held the throne. When he died, Atreus finagled control of the kingdom, but Thyestes seduced Atreus wife, Aerope, and stole Atreus golden fleece. Thyestes went into exile, again. Eventually, believing himself forgiven, he returned and ate the meal to which his brother had invited him. When the final course was brought in, the identity of Thyestes meal was revealed, for the platter contained the heads of all his children except the infant, Aegisthus. Adding another creepy element to the mix, Aegisthus may have been Thyestes son by his own daughter. Thyestes cursed his brother and fled. The Next Generation Atreus had two sons, Menelaus and Agamemnon, who married the royal Spartan sisters, Helen and Clytemnestra. Helen was captured by Paris (or left willingly), thereby starting the Trojan War. Unfortunately, the king of Mycenae, Agamemnon, and the cuckolded king of Sparta, Menelaus, couldnt get the warships moving across the Aegean. They were stuck at Aulis because of adverse winds. Their seer explained that Agamemnon had offended Artemis and must sacrifice his daughter to propitiate the deity. Agamemnon was willing, but his wife wasnt, so he had to trick her into sending their daughter Iphigenia, whom he then sacrificed to the goddess. After the sacrifice, the winds came up and the ships sailed to Troy. The war lasted 10 years during which time Clytemnestra took a lover, Aegisthus, the lone survivor of Atreus feast, and sent her son, Orestes, away. Agamemnon took a war prize mistress, as well, Cassandra, whom he brought home with him at the end of the war. Cassandra and Agamemnon were murdered upon their return by either Clytemnestra or Aegisthus. Orestes, having first obtained the blessing of Apollo, returned home to exact revenge on his mother. But the Eumenides (Furies)- only doing their job with respect to a matricide- pursued Orestes and drove him mad. Orestes and his divine protector turned to Athena to arbitrate the dispute. Athena appealed to a human court, the Areopagus, whose jurors were split. Athena cast the deciding vote in favor of Orestes. This decision is upsetting to modern women because Athena, who had been born from the head of her father, judged mothers less important than fathers in the production of children. However we might feel about it, what was important was that it put an end to the chain of cursed events.

Away in a Manger in Spanish

Away in a Manger in Spanish Here is a Spanish version of Away in a Manger, a popular childrens Christmas song. Dont understand the words? Give your Spanish a boost with the grammar and vocabulary guide that follows. The song was originally written in English, and it isnt well known in Spanish-speaking countries. The author is unknown. Jesà ºs en pesebre Jesà ºs en pesebre, sin cuna, nacià ³;Su tierna cabeza en heno durmià ³.Los astros, brillando, prestaban su luzal nià ±o dormido, pequeà ±o Jesà ºs. Los bueyes bramaron y à ©l despertà ³,mas Cristo fue bueno y nunca llorà ³.Te amo, oh Cristo, y mà ­rame, sà ­,aquà ­ en mi cuna, pensando en ti. Te pido, Jesà ºs, que me guardes a mà ­,amndome siempre, como te amo a ti.A todos los nià ±os da tu bendicià ³n,y haznos ms dignos de tu gran mansià ³n. English Translation of Spanish Lyrics Jesus in a manger, without a crib, was born;His tender heard slept on the hay.The sparkling  stars shed their lightOn the baby asleep, little Jesus. The oxen bellowed and he awoke,But Christ was good and never cried.I love you, O Christ, and look at me, yes,Here in my crib, thinking about you. I ask you, Jesus, to  keep watch over me,Loving me always, as I love you.Give your blessing to all the children,And make us more worthy of your great mansion. Vocabulary and Grammar Notes Pesebre: As you can guess by the title of the song, this is the word for manger, a type of box from which farm animals would eat. Because of its use in connection with the Christmas story, pesebre can also refer to a representation of the birth of Jesus, much like the English word creche. Nacià ³:  Nacer translates the phrase to be born. Cuna: A crib or other small bed made specifically for a child or baby. Tierna: This word is often translated as tender and is frequently used, as here, as an adjective of affection. By being placed before the noun it refers to, tierna here helps convey an emotional meaning. Heno: Hay. Astro: Estrella is more frequently used for star than is astro. Brillando: This is the present participle of brillar, which can mean to glitter or sparkle. In standard Spanish, present participles function as adverbs, so brillando should be seen as an adverb modifying prestaban rather than as an adjective modifying astros. Prestaban: The verb prestar most often means to loan or to lend. However, it is often used, as here, to refer to providing or giving. Dormido: This is the past participle of dormir, meaning to sleep. Buey: Ox. Bramaron: Bramar refers to the groaning sound of an animal. Mas: Without the accent, mas typically means but. The word isnt used much in everyday speech, where pero is generally preferred. Sà ­: Sà ­ most often means yes. As can the English word, sà ­ can also be used as a way of affirming or emphasizing what has been said. Mà ­rame: The verb mirar can mean simply to look. In this context, however, it also carries the meaning of to watch over. Mà ­rame is a combination of two words, mira (watch over) and me (me). In Spanish it is common to attach object pronouns to the end of certain verb forms - commands, gerunds (see amndome below) and infinitives. Pensando en: In Spanish, the phrase for to think about is pensar en. Me guardes a mà ­: This is a redundancy. In everyday speech, me guardes (watch over me) would be sufficient. Although in speech the addition of the grammatically unnecessary a mà ­ might be done for reasons of emphasis, here it is used to help provide the right number of syllables for the music. Amndome: This is a combination of two words, amando (loving) and me (me). Da: In this context, da is the imperative (command) form of dar (to give) used when speaking to a friend or family member. A todos los nià ±os da tu bendicià ³n: The standard word would place a todos los nià ±os after the verb. Spanish is more flexible with word order than English, however, so this sort of sentence structure isnt unusual,   Haznos: Another combination of two words, haz (the imperative form of hacer, to make, used when speaking to a friend or family member), and nos (us). Mansià ³n: Usually a dwelling place, but sometimes specifically  a mansion. In this context, tu gran mansià ³n figuratively refers to heaven.

Any thing realated to linguistics and teaching English as a foreign Essay

Any thing realated to linguistics and teaching English as a foreign language - Essay Example Littlewood (1983) noted "Learning refers to conscious process of internalizing a second language. Learning to use a second language freely is a lengthy and complex process. Different people have different criteria for learning language, few stress on accuracy (grammar, vocabulary, listening, written production etc.) while others on fluency (reading, phonology, spoken production, accent, etc.) but almost everyone agree that our primary purpose of language development is to be able to speak in the target language. However, in recent years the stress is on how to teach languages, which is increasingly guided by the dominant aim of promoting the learner's communicative competence. Similarly, all the recent definitions of language learning also involve communicative point of view by one way or another. "Language learning is a neutral response to communicative needs," says Littlewood (1983). The approach that needs to be taken according to is not all about sentence structure and vocabulary but "it must also involve an understanding of how people use these linguistic forms in order to communicate." suggested Woodhead; Miller; Oshea (1981). Bourges (1964) also claims that "some basic awareness of the total linguistic process" is very essential," otherwise students can never be competent to use the second language. There fore, the learners must be aware of the value of their learning and how will matter in all spheres of his life outside the classroom, in which it has to be written and spoken. English for what English is an international language. However, for most of the third world countries, it has a position of second language. At present, English is fast gaining grounds in Non-Western countries; most of them fall in 'developing' countries category. English is no longer a language of West but it has become a language of the person who uses it. Second language learning (English) has become a necessity to most of us, for some the reason is instrumental for others it is personal. Most of us, in this situation learn second language for instrumental purpose. Recently, it has been realized that most of the students will need second language for knowledge, societal, career, or entertainment's sake. River (1983) noted that "consumers are not only students, but also the society of which they are a part." Therefore, second language is one institution that learners must master in order to perform proficiently in other subject areas as well as in society. The main component, which makes English primary for learners, is that knowing a second language will more or less give surety of a better economic status. As job markets have become increasingly competitive now and it's not enough to know one language, since all the official work is done in English. For a perspective employee, English is a need and an added advantage to progress quickly by accessing any related knowledge through different channels. As River (1984) says "people's personal attitude towards the second language matters a great deal, as also a degree and nature of socio-economic demands for it." Spoken language is also required to keep the up social relationships. Colleges and schools have a role to perform since they introduce them to a wider

Analysis of Stereotyping Article Example | Topics and Well Written Essays - 750 words

Analysis of Stereotyping - Article Example This way, they neither challenge nor are challenged by any other person or group. However, building one's own perceptions, ideas and ideals bring new discoveries. Those who believe in self and not in stereotypes prosper. They challenge the norms and make progress. It is commonly believed that females cannot hold the key managerial positions in an organization, because of the false belief that they do not have a strong decision power (Koenig, Eagly, Mitcell, & Ristikari, 2011). On the other hand, history is full of those females who brought a revolution in the world. The most common example is Mary Kay, who initiated a company, in which she hired females for all kinds of jobs, from assistant manager to watch person. Hence in this fashion proved to the world that females can do any work, and demonstrated a strong character and will that is evidence of her strong decision making, thus proving the stereotype of females’ weak decision making. False beliefs are also playing a role o f guiding principles in evaluating the leaders based on their skin color (Carton & Posette, 2011). This bias is based on the deliberately created belief by whites, which explains blacks as distrusting and naive, but in reality, it is not the case. The prominent presence of Nelson Mandela, who fought for the rights of colored people and gained the support of them, through raising voice for their rights, is an example of wrong assumptions developed over time in the society. Leadership is an influence which can come through anybody irrespective of the skin color. So, it is suggested to the believers of this stereotype that, they should learn to evaluate a leader based on his positive influence on people’s lives because it is the true measure of leadership. On the other side, African Americans are wrongly believed to be less talented regarding their educational pursuits, so teachers are found to be less than willing to help them in grasping the concepts that are taught in the cla ssroom (Isaiah, 2011), by neglecting their queries. But research designates them as hardworking and committed towards their education. In the light of this statement, it is suggested to teachers to consider all of their students as equals, because their duty is, polishing the ability among the students, rather than devastating it. At the same time, this kind of behavior will compel these individuals towards taking a road leading to crimes and make them more prone to the risk of becoming criminals. The attitude of teachers has the potential to make or break the career of a student. Conclusion This paper attempts to provide a sufficient amount of logic to counter various false beliefs prevailing in the world community. However, these beliefs are myths and appear to be trivial at best, when analyzed through logical reasoning. Therefore, it is the best interest of humanity to forego these differences of color, gender and race, because after all, we are humans and only that matters. On t he other front, these stereotypes are hindering humanity’s progress, because of lacking synergies between different groups and nations. This paper argues that females are fully capable of demonstrating strong decision making, regardless of the false assumptions on their capabilities.  Ã‚  

The USSR Under Stalin Essay Example for Free

The USSR Under Stalin Essay 1)a) Evidence in Source D that suggests that Stalins motive for the mass arrests of the late 1930s was to obtain slave labor is that â€Å"the mass arrest of the late 1930s may have been carried out to satisfy Stalins desire for slave labor,† and â€Å"more prison laborers were urgently needed.† b) In Source D, â€Å"absurd inefficiency† means that the overpopulation of the prison laborers in the camps made them disorganized and made it difficult for the camp commanders to be able handle them all. 2) In both Sources B and E, Stalins view of industrialization as a war economy is expressed as: Both sources share the view that the purpose of industrialization was for the making of a war economy, â€Å"to prepare for war against the capitalist enemies abroad.† However, for Source B, the view for the Five Year Plans is that, â€Å"Essentially the Plan was a huge propaganda project, aimed at convincing the Soviet people that they were engaged in a great industrial enterprise of their own making.† It was a propaganda project promoting industrialization for the purpose of war, but the Soviet people werent aware of the â€Å"war† part, only the industrialization. In Source E, since it is a poster that is used for the purpose of propaganda, it instead puts the Five Year Plan in a better light, showing that the Five Year Plan will be successful in the future, that it will surely benefit the U.S.S.R. in the future, and that the U.S.S.R. will be prepared to defeat its enemies abroad (the capitalist enemies) in case of future wars. 3) The origin of Source A is that its a speech by Stalin, 1st March 1927, to workers in the Stalin workshops of the October Railway. The purpose of this speech is to spread his view of the U.S.S.R. being able to industrialize on its own to the workers of the workshops, saying it with confidence. Filling the workers up with confidence will give them the will to work more for the sake of the industry. The value of this speech is that this is a primary source and its a speech by Stalin himself, so it clearly expresses his views on the U.S.S.R. industrializing on its own. The limitations of this speech is that it only shows Stalins perspective and it doesnt show the views of the public or of the workers on his view on industrialization. He was trying to express his idea in a confident way to the workers to convince them that this is to solely benefit the U.S.S.R. The origin of Source C is its an extract from Women in Soviet Society: Equality, Development, and Social Change by Gail Warshofsky Lapidus, Berkeley, 1978. The purpose of this extract is to tell of the reason for the increased employment of women. It was necessary to hire women to work because of the rapid expansion of the economy, so there was a need for more workers. It wasnt for the purpose of economic equality. The value of this is that it shows us that eventually everyone in the society, including women, were required to work to follow Stalins Five Years Plan. It shows us the economic status of women during this time period. The limitation of this source is that we dont know the publics opinion or a womans view on the increased employment of women. It is a secondary source since it is an extract from a book that was written after the time of Stalin Russia. 4) Stalins methods for a â€Å"change-over from a peasant country to an industrial one† include: In Source A, he expresses his view in that the U.S.S.R., unlike other countries like Great Britain and Germany, can industrialize on its own. He says it in a confident tone to instill that confidence in the workers in the Stalin workshops so that they will be convinced that industrialization for the means of production is beneficial for the U.S.S.R. as a whole. In Source B, Stalin declared that â€Å"he was promoting a war on the inefficiences of Russias past, a war on the class enemies within, and as preparation for the capitalist enemies abroad.† The U.S.S.R. â€Å"adopted a similar industrial pattern in its drive toward modernization,† but it would â€Å"take the path of socialism† instead of capitalism. The Plan itself â€Å"was a huge propaganda project, aimed at convincing the Soviet people that they were engaged in a great industrial enterprise of their own making.† In Source C, due to the rapid urban development in the U.S.S.R., â€Å"A new perspective emerged in official documents, one that viewed the increased employment of women not in terms of its effects on women but as essential to the fulfillment of the economic plans.† The purpose was to â€Å"ensure the fulfillment of the production program of the Five Year Plan, it was necessary to draw more wives of workers into production.† In Source D, it says that â€Å"the mass arrests of the late 1930s may have been carried out to satisfy Stalins desire for slave labor† because â€Å"more prison laborers were urgently needed.† There were camps where mass number of slave laborers were kept. The more the slave laborers, the more the work, and the faster the Five Year Plans goals would be achieved. In Source E, the poster is for the purpose of propaganda, showing Stalins idea in a â€Å"good light† to the Soviet public by showing the people that the Five Year Plan would be successful in the future, that the U.S.S.R. would be powerful in terms of military due to the mass industrialization, so that it could defeat its enemies abroad in future wars. Other methods that Stalin used to change the U.S.S.R. from a â€Å"peasant country into an industrial one† that werent mentioned in the Sources were: Stalin made all industry and services nationalized, managers were given predetermined output quotas by central planners, and trade unions were converted into mechanisms for increasing worker productivity. Many new industrial centers were developed and thousands of new plants were built throughout the country. Stalin, a pro-Socialist, used collectivization to improve agricultural productivity so that the surplus would be sufficiently large enough to feed the growing urban labor force, all for the sake of industrialization. Collectivization was also expected to free many peasants so that they would go into industrial work. However, Stalins forcefulness on collectivization on the peasants (who fiercely resisted) resulted in a disruption in agricultural productivity, but it still helped achieve Stalins goal of rapid industrialization.

Genetically Modified Organisms: Our Only Hope to Feed Seven Billion Peo

Modern Agriculture Farming experienced little change from the end of the medieval age until the middle of the twenty-first century. (Baker, 2014) When the tractor became the common farm tool and replaced the horse, crop yields remained much the same. (Baker, 2014) From 1866 until 1938, corn yields in the United States were reported at 30 bushels an acre. This, when compared to medieval yields, is not much higher than a good growing year in medieval times. (Baker, 2014) Innovation was drastically stalled by the Second World War and the Korean conflict. However, by 1951, crop yield began to steadily increase as new technologies like fertilizer and hybrid corn breeds became more readily available in the United States.(Baker, 2014) After the introduction of these innovations, corn yields in the United States, from 1952-present, showed an increased yield of 2 bushels an acre per year. (Baker, 2014) This simple increase, not only of corn, but other grain sources has led to a huge increase in the population of the world. The population has increased more rapidly in the last 200 years than any other time in history. This may seem like a relatively short time, but when compared to the history of agriculture this is a very short time period. Consider that it took over 1000 years for the world to reach a population of 1 billion and only 207 years to reach 7 billion. This is an exponential explosion in the population. Throughout history, agriculture, through several revolutions, has made it possible to sustain the world population. Through innovations such as the plow, crop rotation, and fertilizer, yields have grown and supported the population. But how will modern agriculture support a population of 7 billion people? There is n... ... Biosafety?" Indiana Journal of Global Legal Studies 9.2 (2002): 461-500. Web. 1 Mar. 2014. Levetin, Estelle, and Karen McMahon. "Chapter 11: Origins of Agriculture." Plants and Society. The McGraw-Hill Companies, 2008. 177-186. Web. 3 Mar. 2014. Paarlberg, Robert. "GMO Foods and Crops: Africas Choice." New Biotechnology 27.5 (2010): 609-613. Web. 17 Feb. 2014. Pray, Carl, Latha Nagrajan, Luping Li, Jikun D. Huag, Ruifa Hu, K.N Selvaraj, Ora Napasintuwong, and Chandra Babu. "Potential Impact of Biotechnology on Adaption of Agriculture to Climate Change: the Case of Drought Tolerant Rice Breeding in Asia." Sustainability 3(2011): 1723-1741. Web. 17 Feb. 2014. Xia, Lanqin, Youzhi Ma, Yi He, and Huw D. Jones. "GM Wheat Development in China: Current Status and Challenges to Commercialization." Journal of Experimental Botany 63.5 (2012): 1785-1790. Web. 17 Feb. 2014.

Biblical Women in Popular Culture

In today’s culture where individualism is emphasized and especially that women are encouraged to assume equal roles as men would normally take, two or three decades ago, it is very difficult to see eye to eye with how women are portrayed in the Bible during biblical times. â€Å"Girl power† or women empowerment is the rule of the day for women nowadays. Although, of course, all women as all men have the right to lead in the sense that they have the same intrinsic capacity to influence, the role of leadership has been blown out of proportion by feminist groups as they apply it to women.The result of this over blown leadership role of women has been the constant battle between members of opposite sexes in many significant areas within society. It has affected the homes, government and non-government institutions, down to the smallest entity that has within its membership men and women. The aim of this paper is to draw a comparison between Biblical projection of women (as portrayed in the Bible and the movie â€Å"One Night With The King†) and today’s popular culture’s endeavour to depict the function of women (McMurray, 2007).While at the moment, the common cry of women is equality to both genders as it is reflected in women’s roles in the family, in public places, and the obliteration of the stereotyped designation of females in past decades which until now has its bearing in the minds of the general public the consequent outcome of this campaign is prevalent in almost every area where function is concerned. In the late 1960s, women’s movement began to blossom.It was stirred by the then sentiment of repulsion to the tasks being typecasted among women. Women’s movement of the 60s aimed to question the menial duties relegated to women such as getting married, becoming a housewife and afterwards attending to household chores (including raising children), and when outside opportunity comes for them to work, the y’re consigned to answering phones, photocopying, etc (Encarta, 2006). The scenery has been changed and is no longer the same as in the past 30 or 40 years.The typical woman today is one that is among the working class – no longer confined to house premises, but working and providing as much as her male counterparts. She can be the manager or an executive of an established firm where most of the male employees are under her command. Equality in roles has now been achieved. Whereas this status and depiction of women in itself is not outright negative, the undercurrent force that it has created is the programming of the minds of today’s women to be resistant to the biblical description of their role as they are teamed with men.Instead of seeing male and female partnership as complimentary to both sexes, the danger of too much emphasis on equality especially when it is defined merely in domestic and public functions is the threat that masculinity poses to womanhood . It is good for women to fight for their basic equal rights with men as members of this global community, but if it results in certain imbalances because the aim has become the dethronement of the opposite gender, then the battle for equality has now turned into fight for superiority of the female sex.Biblical Women in Biblical Text The movie â€Å"One Night with the King† has successfully showed to modern world the right balance when it comes to understanding the woman’s role. In the film, the first of these lessons on womanhood could be derived from the example of Queen Vashti, King Xerxes’ dethroned Queen. Vashti’s removal as Queen was hastened by her attitude towards her King as she turned down King Xerxes’ request â€Å"to show her beauty to the people and the officials† (Esther 1:11, NKJV The Holy Bible 1982).At the very outset of this biblical narrative, there was already a sort of struggle as to whether the King should be obeyed in whatever demands he make or not. The whole picture of the Persian Kingdom’s celebration included not only King Xerxes’ feasting with people and officials but also Queen Vashti’s party which she arranged for â€Å"the women in the royal palace† (Ibid). In biblical times, kings command absolute obedience to their subjects. They could do everything at whim even the execution of their citizens.However, to what extent should Queen Vashti needed to â€Å"show her beauty to the people† at the King’s bidding, one cannot determine for sure. If it meant the exposure of the beauty of her naked body before the expectant public, it was wise and courageous for her to refuse even if it was a direct violation of the royal protocol. She was submissive to the King until this point of their relationship. Esther, however, as she is the main protagonist in the story, much of the lessons on women can be extracted from her life’s example. The first is her c ourage to risk her life for others.When she was finally raised to the high position of a Queen, she did not forget but rather remained committed to the preservation and welfare of her people. Until today, this virtue of selfless courage is admired in the world. It is one of the sought after virtues of leadership which unfortunately is lacking in many of those occupying leadership positions. The courage that the life of Esther showed in the story was not independent courage which resulted from a stubborn will. It was a courage constantly tempered by another life, the life of her cousin and mentor, Mordecai.She allowed herself to be constantly advised and influenced by the one who helped her reached her current high position. She remained as humble as she was in spite of the great changes and promotion that happened to her. She did not forget where she came from and did not abandon her people. It was Esther’s submissive attitude that brought her to the high position of being Qu een to King Xerxes in stead of Vashti. Contrary to what is being promoted today by our culture, Esther continued living her life (even as Queen) in a responsible manner.It is the dream of many young women today to wade their way through life to reach the point where there will be no one to hold them accountable anymore or have somebody to check them. Example after example of young celebrities have been the focus of media and news headlines that project the common outcry of many which hailed them to be the representations of American dream. Most of these modern-day models are strong-willed, carefree, and want to believe that life can be lived irresponsibly with no accountability. Esther’s example, on the other hand, stands in stark contrast to common perception of women in popular culture.Effects of Non-Biblical Portrayal of Womanhood Because of this non-biblical portrayal of women in our society, a lot of damaged has been inflicted on the minds of the majority of people. For one thing, the current trend of thinking is resistant to the Biblical teachings regarding women. The common minds have been preconditioned to reject and to not understand the Biblical ideals of what females should be. As a result, when femininity is the question, people would rather look to non-biblical sources as authority than the Bible.Non-biblical portrayal of women has pre-programmed people to reject biblical standards. When that happens, society begins to have problems because the standards have become different. Its negative effects include the entertainment of a different kind of criteria by which we look at what qualities should our average women possess. This is reflected in the women’s attempt to pursue what are not beneficial to them, simply because they have adopted rules or guidelines that are to them may put them in better position in this very competitive society.Other things that are currently occurring include the perversion of the role that women play befor e the eyes of the greater public. Roles that actually begin to evolve and never to bring the women to healthier assessment of themselves but either a view that makes them as simply objects of perversions or whimsical creation of a role that is not only sickening but also in reality, harder than the real, and more biblical portrayal of women.Femininity then, is very important to be defined and assessed according to real thing: the biblical benchmarks. Women will begin to see themselves the way God sees them then. As partners in the fulfilment of God’s grand design and when women start to accept the roles as defined by the bible, they then develop into healthy â€Å"organisms† capable of even settling into times when to be in the background is still very acceptable. Reference:1. Encarta Dictionary 2006. (DVD) 2. Maxwell, John, 2000. Commentary on Esther. P. 600. The Maxwell Leadership Bible. 3. McMurray, Sheri. â€Å"One night with the King† review. Christian Spot light. Accessed Sept. 24, 2007. 3. New King James Version, 2000. Maxwell Leadership Bible. Maxwell Motivation , Inc. (Thomas Nelson Publishing).

Chess vs Human

It is hard to distinguish between that that is better in chess Human or Artificial Intelligence. Some would say humans because of their critical thinking and throwing computer off guard. And others would say artificial intelligence like Deep Blue because of its capability to calculate upto 4,000,000 chess moves per second as compare to human chess player who could only calculate upto three moves in a second. But in my opinion I think human has the upper hand. Human plays better chess than Artificial Intelligence. We know that presently computers can only use the intelligence that is load in it.It is not capable of thinking anything else as human minds can do so. All the moves that computer make are based on the series of calculations and this all based on the positions of the pieces on the chessboard. A computer chess program like Deep Blue makes its move by using its evaluation function. The evaluation function is an algorithm that measures the chess position. Positions with positiv e values are good for ‘White’ and positions with negative values are good for ‘Black’ (IBM Research – Deep Blue – Overview).Here is where I think that human has the upper hand while playing chess with an artificial intelligence. Human chess players use their skills, judgment and previous experiences to decide about the moves they are going to make next (Connor, 1993). And artificial intelligence moves are based on its algorithms and so a human chess player can disturb its algorithms making an unusual move that artificial intelligence does not recognize. In 1996, Gary Kasparov beat Deep Blue by 4-2 in a â€Å"regulation-style match† held in Philadelphia.Although Gary Kasparov lost the opening game to Deep Blue but he came game back and won the game 2. â€Å"Gary Kasparov won in an interesting ending, though due to programming errors the computer in that game played without any opening database. Two draws followed. Kasparov's second win came in Game 5 after the IBM programmers refused a draw offer even though Deep Blue considered the position roughly equal. In this game, Deep Blue demonstrated its lack of understanding of the danger of a kingside pawn majority.In Game 6, Kasparov totally outplayed Deep Blue by gaining a ecisive space advantage and by avoiding any weaknesses. In this game, Kasparov trapped the computer's rook and bishop, in part because the IBM programmers had never properly adjusted a parameter that signals when bishops are trapped† (Lesson 4: Deep Blue vs. Kasparov). Here a human player skills, experience and critical thinking helped him to win the match against artificial intelligence. Also it also shows that artificial intelligence has flaws in its. And how can it not have flaws. Artificial intelligence is created by us ‘Humans’. And we are not the perfect being on this planet.So how could we create something that is better or at our level in every circumstance of the life? We could not. We tried cloning and we failed in it to. So how could we create an artificial intelligence that is by no means different from us? We are not God, so we could not create anything like what He has created. â€Å"Although Man has done a pretty good job in creating his own complexities here on Earth, they're still nowhere near what Nature has done on her own†(Artificial intelligence vs. Human intelligence). Furthermore, the human brain has the capacity to do anything.Its possibilities are endless, which is why the imagination is so powerful. And computers lack the traits of humans; they are tools for our use and are limited physically. Computer cannot do anything on its own. Series of arguments and methods are inserted in it in order to preform an action. â€Å"But humans have the capacity to store information indefinitely, seeing as how we cannot be rebooted or turned off/on†(Intelligence: Artificial vs. Human). Also â€Å"The human brain is the most complex part of the human body if not the most complex subject known to human kind.Although a computer may work on a complicated series of circuits and processors it is a relatively simple item to understand in comparison to the human brain. So many important functions of the brain is beyond our understanding and has un-quantifiable properties† (Artificial Intelligence). Thus a simple program, which uses artificial intelligence by no means, is capable of beating a complex human brain. Another important point is that Howard’s mentioned is that intelligence suddenly changed in the last 30 years, while several putative causal factors had been present since 1920, such as the fact that chess became a popular sport, many illions played.Also chess participation rate was very high, chess was taught in schools and factories, and was identified early and given special training, sizeable government salaries, and overseas travel. Howard’s reasoning is that if these factors, rather t han rising general intelligence, were the explanation for the decreasing age of younger chess top players after 1970 (Howard 1999). Its would not be reasonable to say that humans minds have no limits to its critical thinking but it has the power to make the correct decision while the artificial intelligence may not be capable of doing that.All the artificial intelligence has is memory and the programs that are in it to perform the action. It cannot think on its own. It works on the algorithms and as soon as it is disturbed, artificial intelligence gets confused and makes the wrong moves. But a human chess player if in the same situation can make the right move that is need using his critical thinking, which is why I think that human play better chess than artificial intelligence.

Manot Cave - Early Modern Humans Out of Africa and Into the Levant

Manot Cave - Early Modern Humans Out of Africa and Into the Levant Manot Cave is an active karst cave with abundant speleothems, and, more to the point, evidence of multiple Middle and Upper Paleolithic occupations likely associated with both Neanderthals and  anatomically modern humans (abbreviated AMH). The cave is located in what is today Israel, some 40 kilometers (25 miles) northwest of the similarly dated Neanderthal site of Qafzeh Cave and about the same northeast of the four Neanderthal sites at Mount Carmel, and about 220 meters (656 feet) above sea level. The interior of the cave is an elongated main hall (80 m [262 ft] long, 10-25 m [30-80 ft] wide), and it has two lower chambers connected from the north and south. A skull cap (calvaria) from a hominin skull was found in the side chamber extending eastward from the northeastern wall of the main cave, covered by a thin calcite crust. The chamber is 7.7x4 m (25x13 ft) in floor area and 1-2.5 m (4-8 ft) high. The skullcap was resting on a flowstone ledge, without loose sediment nearby, and is not associated directly with any stratified archaeological layers found elsewhere in the cave. The calcitic crust directly covering the calvaria was direct-dated by Uranium-Thorium methods to 54,700 /- 5,500 years ago: researchers suggest that given the constant wetness of the cave today, the crust date likely approximates the true age of the skull. AMH is thought to have arrived in Europe ca. 45,000 years ago (bp). Chronology Excavations indicate the cave was intensively occupied during the Upper Paleolithic period, and, to a lesser extent, the Middle Paleolithic. Dates include both Accelerator Mass Spectrometer radiocarbon dates and Uranium-Thorium dates. Collapse of the cave, 30,000 years bpUpper Paleolithic (Areas C and E)  Levantine Aurignacian  (39,000-35,000 bp), carinated and nosed endscrapers on blades, bladelets and antler spear points, comparable to Hayonim Cave and Ksar Akil Rockshelter; Columbella rustica and Nassarius gibbosulus shells, some perforated, presumably for personal ornamentationAhmarian (46,000-42,000 bp): long, narrow blades with punctiform platforms, burins, endscrapers and el-Wad pointsTerminal Middle Paleolithic/Initial Upper Paleolithic (60,200-49,200 bp): blade cores, endscrapers, Levallois-like blades, similar to Ksar Akil, Ucagizli Cave, Boker TachitMiddle Paleolithic (Areas A, C, D): Levallois cores and flakes, some of which were found in the later assemblages Features of Manot Cave Features associated with the habitation of the cave include Area E, a thin living surface associated with the Upper Paleolithic component. Area E included charcoal remains, flint artifacts, animal bones and two combustion areas, one of which is a hearth with white calcified wood ash, surrounded by a layer of burnt clay. Artifacts in Area E included endscrapers, burins and Dufour bladelets. Area C is primarily an Early Upper Paleolithic occupation, with a scatter of Middle Paleolithic tools. Flint tools include Aurignacian-like blades and blade tools, el-Wad points, and antler points. Area C also included perforated shells and red ochre. A recent study of the lithics from Area C (Weiner et al) suggests that 19 of 20 examined artifacts were heat-treated, a characteristic of AMH first definitively used about 70,000 years ago in South Africa. The faunal record of the cave indicate the inhabitants were exploiting mountain gazelle and Mesopotamian fallow deer. See the Manot Cave project gallery page at Antiquity by Marder et al. for details and photographs of the artifacts and site features. Calvaria at Manot Cave A large intact portion of a human skull was recovered from Manot Cave, including of the uppermost part of the frontal bone, two nearly complete parietal bones and the occipital. The calvaria is relatively small and gracile, but is believed to be from an adult. Cranial capacity is estimated to be 1,100 milliliters, well within Anatomically Modern Human  (AMH) ranges. Indeed, most aspects of the skulls form fall within the range of modern humans, although others, including a coronal keel and an occipital bun, do not. Excavators Hershkovitz and colleagues argue that the skull cap contains a mosaic of archaic and modern traits like other hominins found across sub-Saharan Africa and the Levant as recently as 35,000 years ago. Given the date and formal aspects of the skull, Hershkovitz et al. argue that the Manot 1 individual likely was a member of a population that migrated  out of Africa  and established itself in the Levant during the late Middle Paleolithic or Middle-Upper Paleolithic interface. Thus, say the scholars, Manot 1 is either an early local Levantine Anatomically Modern Human, or it represents a hybrid between Neanderthals and early AMHs. In either case, suggest the scholars, the residents of Manot Cave did live in close proximity to Neanderthals, and thus the Manot skullcap may have been one of the first descendants of AMH populations to have interbred with Neanderthals prior to the migration into Europe. Archaeology Manot was found by construction workers in the early 21st century and excavated by an international team led by Tel Aviv University between 2010-2014. Sources This article is a part of the About.com guide to the Upper Paleolithic, and the Dictionary of Archaeology. Hershkovitz I, Marder O, Ayalon A, Bar-Matthews M, Yasur G, Boaretto E, Caracuta V, Alex B, Frumkin A, Goder-Goldberger M et al. 2015. Levantine cranium from Manot Cave (Israel) foreshadows the first European modern humans.Nature in press. doi: 10.1038/nature14134 Marder O, Alex B, Ayalon A, Bar-Matthews M, Bar-Oz G, Bar-Yosef Mayer DE, Berna F, Boaretto E, Caracuta V, Frumkin A et al. 2012. The Upper Palaeolithic of Manot Cave, Western Galilee, Israel: the 2011–12 excavations. Antiquity Project Gallery. Weiner S, Brumfeld V, Marder O, and Barzilai O. 2015. Heating of flint debitage from Upper Palaeolithic contexts at Manot Cave, Israel: changes in atomic organization due to heating using infrared spectroscopy. Journal of Archaeological Science 54:45-53. doi: 10.1016/j.jas.2014.11.02s wasahave come from

Pride and Prejudice Themes and Literary Devices

Pride and Prejudice Themes and Literary Devices Jane Austen’s Pride and Prejudice is a classic comedy of manners that satirizes 18th-century society and, particularly, the expectations placed on women of the era. The novel, which follows the romantic entanglements of the Bennet sisters, includes themes of love, class, and, as one might guess, pride and prejudice. These are all covered with Austen’s signature wit, including the literary device of free indirect discourse that permits a particular style of in-depth, sometimes satirical narration. Love and Marriage As one might expect from a romantic comedy, love (and marriage) is a central theme to Pride and Prejudice. In particular, the novel focuses on the different ways love may grow or disappear, and whether or not society has room for romantic love and marriage to go together. We see love at first sight (Jane and Bingley), love that grows (Elizabeth and Darcy), and infatuation that fades (Lydia and Wickham) or has faded (Mr. and Mrs. Bennet). Throughout the story, it becomes apparent that the novel is arguing that love based on genuine compatibility is the ideal. Marriages of convenience are presented in a negative light: Charlotte marries the obnoxious Mr. Collins out of economic pragmatism and admits as much, while Lady Catherine’s imperious attempts at forcing her nephew Darcy to marry her daughter to consolidate estates are presented as outdated, unfair, and, ultimately, an unsuccessful power grab. Like several of Austen’s novels, Pride and Prejudice also cautions against infatuation with overly charming people. Wickham’s smooth manner easily charms Elizabeth, but he turns out to be deceitful and selfish and not a good romantic prospect for her. Real love is found in compatibility of character: Jane and Bingley are well-suited because of their absolute kindness, and Elizabeth and Darcy come to realize that both are strong-willed but kind and intelligent. Ultimately, the novel is a strong recommendation of love as a basis for marriage, something that was not always the case in its era. The Cost of Pride The title makes it pretty clear that pride is going to be an important theme, but the message is more nuanced than just the concept itself. Pride is presented as perfectly reasonable to some degree, but when it gets out of hand, it gets in the way of the characters’ happiness. Thus, the novel suggests that an excess of pride is costly. As Mary Bennet says in one of her memorable quotes, Pride relates more to our opinion of ourselves, vanity to what we would have others think of us.  In Pride and Prejudice, there are plenty of prideful characters, mostly among the wealthy. Pride in social position is the most common failing: Caroline Bingley and Lady Catherine both believe themselves superior because of their money and social privilege; they also are vain because they are obsessed with maintaining this image. Darcy, on the other hand, is intensely proud but not vain: he does initially place too high a value on social station, but he is so proud and secure in that pride that he doesn’t bother with even basic social niceties. This pride costs him Elizabeth at first, and it is not until he learns to temper his pride with compassion that he becomes a worthy partner. Prejudice In Pride and Prejudice, â€Å"prejudice† is not as socially charged as it is in contemporary usage. Here, the theme is more about preconceived notions and snap judgments rather than race- or gender-based biases. Prejudice is a flaw of several characters, but first and foremost it is the main flaw of our protagonist Elizabeth. She prides herself on her ability to judge character, but her observations also lead her to form bias very quickly and deeply. The most obvious example of this is her immediate prejudice against Mr. Darcy because of his dismissal of her at the ball. Because she’s already formed this opinion, she is predisposed to believe Wickham’s tales of woe without stopping to think twice. This prejudice leads her to judge him unfairly and to reject him based on partially inaccurate information. Elizabeth and Darcys relationship embodies many of the themes of Pride and Prejudice (Photo credit: Focus Features). Prejudice is not necessarily a bad thing, the novel seems to say, but like pride, it is only good so long as it is reasonable. For instance, Jane’s total lack of bias and over-willingness to â€Å"think well of everyone,† as Elizabeth puts it, is detrimental to her happiness, as it blinds her to the Bingley sisters’ true natures until it’s almost too late. Even Elizabeth’s prejudice against Darcy is not entirely unfounded: he is, in fact, proud and thinks himself above many of the people around them, and he does act to separate Jane and Bingley. In general, prejudice of the common sense variety is a useful tool, but unchecked prejudice leads to unhappiness. Social Status In general, Austen’s novels tend to focus on gentry- that is, non-titled people with some land holdings, although of varying financial statuses. The gradations between the rich gentry (like Darcy and Bingley) and those who aren’t so well off, like the Bennets, become a way to distinguish sub-strata within the gentry. Austens depictions of hereditary nobility are often a little satirical. Here, for instance, we have Lady Catherine, who at first seems powerful and intimidating. When it really comes down to it (that is, when she tries to stop the match between Elizabeth and Darcy), she is utterly powerless to do anything except yell and sound ridiculous. Although Austen does indicate that love is the most important thing in a match, she also does match up her characters with socially â€Å"appropriate† matches: the successful matches are all within their same social class, even if not of equal finances. When Lady Catherine insults Elizabeth and claims that she would be an unsuitable wife for Darcy, Elizabeth calmly replies, â€Å"He is a gentleman; I am a gentleman’s daughter. So far, we are equal.† Austen does not upend the social order in any radical way, but rather gently mocks people who obsess too much about social and financial status. Free Indirect Discourse One of the most important literary devices a reader will encounter in a Jane Austen novel is free indirect discourse. This technique is used to slide into a character’s mind and/or emotions without stepping away from third-person narration. Instead of adding a tag such as â€Å"he thought† or â€Å"she supposed,† the narrator relays a character’s thoughts and feelings as if they themselves were speaking, but without breaking from the third-person perspective. For instance, when Bingley and his party first arrive at Meryton and meet the people gathered there, Austen uses free indirect discourse to put readers directly in Bingley’s head: â€Å"Bingley had never met with pleasanter people or prettier girls in his life; every body had been most kind and attentive to him, there had been no formality, no stiffness, he had soon felt acquainted with all the room; and as to Miss Bennet, he could not conceive an angel more beautiful.† These are not statements of fact so much as they are a relay of Bingley’s thoughts; one could easily replace â€Å"Bingley† and â€Å"he/his/him† with â€Å"I† and â€Å"me† and have a perfectly sensible first-person narration from Bingley’s perspective. This technique is a hallmark of Austen’s writing and is useful in several ways. First and foremost, it’s a sophisticated way of integrating a character’s inner thoughts into third-person narration. It also offers an alternative to constant direct quotations and tags like â€Å"he said† and â€Å"she thought.† Free indirect discourse allows the narrator to convey both the content of a character’s thoughts and the tone, by using language that resembles the words the characters themselves would choose. As such, it’s a crucial literary device in Austen’s satirical approach to country society.

Describe how the writing process fits into a list of quick takes, Essay

Describe how the writing process fits into a list of quick takes, detailing each step - Essay Example Fortunately, Arlov uses pithy clichà ©s only as a starting point to offering real advice on how even beginning writers can improve their writing skills by practicing some simple techniques. These techniques, once learned, also serve as handy tools for the amateur or professional writer to help break the symptoms of writer’s block when it occurs. The basic process advocated by Arlov involves a simple, step-by-step process to writing as well as attention to the five ‘Quick Takes’ she offers regarding this process. The ‘Quick Takes’ offered by Arlov include taking things one step at a time, taking writing seriously, taking it easy, taking it to the limit and taking it with you. Examining these ‘takes’ in backward sequence, taking it with you indicates that an individual who wishes to improve their writing skills should not consider writing to be an occasional activity, only embarked upon when a teacher or supervisor requires it, but should instead be a regular lifetime activity. The more writing one undertakes, the easier the practice will become. Also, by writing often about a variety of topics taken from real life, a writer can find an interesting story or topic to write about in another context. â€Å"Sometimes we are so busy looking for something that we don’t realize the answer has been right there in front of us all along† (Bailey, 2006). Journal writing, for instance, provides room for practice writing, building self-confidence, even as it allows space for some forms of prewriting when preparing to write something more public. This ‘quick take’ should also remind one that writing should not be considered a relatively ‘dead’ practice, done only when exploring topics that are somehow removed from the rest of the world. Writing becomes more interesting when one is involved in the topic in some way. In addition, when one explores a topic in the real world, this interest can be

Hard news Essay Example | Topics and Well Written Essays - 1500 words

Hard news - Essay Example â€Å"I use acrylic paints because they are versatile, available in many shades, blend well and can be mixed with glazes or pastes for different effects. As I work fairly quickly, they are more suited to my style,† he says. â€Å"Angony is very quick when he works and he doesn’t like to be interrupted. I think that is why he doesn’t usually like to have people around while he’s ‘in the zone’† says neighbor Sheila Creeley. â€Å"But sometimes you’ll notice the green hat you were wearing or that thing that you were doing in one of his next paintings.† Primitive art recognizes that the underlying elements of human emotions can be deeply expressed through the colors and lines of the work more than the symbols and forms found in the image. By de-emphasizing focus on the image and channeling the emotional experience of the moment, primitive artists attempt to bridge any emotional distance introduced through cultural or social differences of symbol interpretation. This concept is perhaps best expressed by the words of Jean Francois Lyotard in his 1984 book The Postmodern Condition when he describes the process as an attempt â€Å"to make visible that there is something which can be conceived and which can neither be seen nor made visible.† This element is most often referred to as the sublime. For many artists, such as Angony, this sublime element is recaptured to the highest degree through the sense of wonder and imagination typically found through the focus on ‘primitive’ geometric forms. The movement toward primitive art was started by Pablo Picasso. As artists concentrated on the essence of the experience of the art and its creation instead of the symbolic form, they discovered that emotions were generally felt the same universally even when technical elements such as symbols, shapes or colors were understood differently by different cultures. This meant that the

Summary and Critical Response Assignment Example | Topics and Well Written Essays - 750 words

Summary and Critical Response - Assignment Example Some skills are learnt in these workplaces, Etzioni claims, but they are often not a good example. Money earned in these jobs is spent by teens to support themselves, in poorer areas, or saved for a major item, but more often it is used to buy trend items, with little lasting value, according to Etzioni. He concludes the article by advising balance in activities for teenagers, so that the desire to earn money does not prevent a well-rounded educational process. (199 words) Critical Response to the article â€Å"Working at McDonald’s† by Amitai Etzioni Amitai Etzioni in the article â€Å"†Working at McDonald’s† examines the phenomenon of teen employment in the United States. The writer’s central claim is that the kind of employment that is offered to teens, and their widespread joining of such employment, is becoming a problem due to the inappropriate nature of the jobs they are able to get. At the outset, the writer acknowledges that very few scientific studies have been carried out to examine the nature of jobs at places such as fast-food outlets. This concession may strengthen the argument presented, because it suggests that the writer is going to persuade the reader with logical argument based on personal observations. A point of view is going to be proposed, for the audience to be convinced by. On the other hand, it may weaken the argument, in that not enough scientifically proven fact exists to strengthen what is being claimed. The latter is true. This article presents an almost entirely personal point-of-view, and generalizations so wide that the reader would have to question even the most simple of Etzioni’s claims. An important example of generalization is that there are more traditional teen jobs, which are much better for young people than current ones. The claim is that the traditional lemonade stands, which teach the value of entrepreneurship, and paper routes, to learn the skills of hard work and regu lar, good service fit into the American work ethic better than jobs currently(according to the writer). Not only is it a generalization to propose that every youngster in the past benefited from these â€Å"wholesome† jobs, it is also an appeal to the emotions of Americans, generally, in that the writer presumes that everyone believes that the old way of life in the USA was better than the current one. Other generalizations follow: that all teenagers with very few exceptions spend their money unwisely; that most fast-food outlets are poorly managed and do not allow for the employee to take initiative; that all teenagers’ school education is badly affected by part-time work. Added to these sweeping statements, the writer also appeals to the reader’s emotions, and exaggerates the actual conditions of work for teens. He uses negative terms such as â€Å"pot party† to describe these workplaces. Any parent would not be happy with the possibility that a childâ €™s place of work could be described in this way. Etzioni further proposes that the kind of work available to teenagers causes the continued poverty of sections of the American population: â€Å"

Problems Facing Bmw Company Marketing Essay

Problems Facing Bmw Company Marketing Essay Globalization diversifies markets for vehicle manufactures where regions like Japan, North America and Western Europe are established big manufactures with over 18 vehicle manufactures across the board. This accounts for almost 90 percent of vehicle produced thus a scramble for available markets, attention now turns to upcoming economies like Russia, Latin America and Eastern Europe, Governments in developing economies aware of the value of their prospective growth auction off their market share to the highest bidders, like BMW, this investors hoping to increase manufacturing capacities so as to build their intended market bid away their economic returns and in so doing multiply the overcapacity problem on a large scale (Griffin Pustay 2009). Risks involved in venturing into new markets weigh in and most companies aware of the consequences of losing a market place bid, this either plays out in the company over bidding or throwing in the towel and losing the market.   Differentiation Successful ECO-Specialties must emphasize their differentiation. Differentiation means that the marketing mix is distinct from and better than what is available from the competitor; product differentiation is the core to a healthy market share. An abundance of option for the vehicle buyers exists with vehicle models with almost similar functional characteristics, BMW is now forced to manufacture unique products for a particular region at a point in time, and this is to cope with tastes and fickle needs of consumers. This differentiation wanes on their budget heavily since financial consequences of missing a market are disastrous (Prahalad Hamel 1990). Innovation Commitment to innovation and product variety has brought on the greatest challenge in the companies history, the intricacy and complexity of the functions offered in BMWs premium luxurious cars has burgeoned making manufacturing costs increase. Product development is the most financially taxing for BMW, the cost of developing a new models and model parts is enormous, time consuming and carries major risks. where the ford and general motors GM experience of 1970s and 1980s implies that commonization among manufactures leads to consumer backlash and confusion, BMW is now faced with expensive process of innovating prototypes and going through rigorous expensive and risk prone testing phases (Hollensen 2007). Competition Competition from other vehicle manufacturers dictate company strategies, with 69% of the market controlled by six companies its more difficult for a manufacturer to maintain his buyers without raids from rivals, this has the most direct effect on prices. Slow growth in automobile industry intensifies competition and has affected the BMW strategy leading to the BMW brand acquiring the merger partners (Tata Motors Inc. 2009). Substitute Products Substitute products threat on the auto market relates to products, materials or resources that may cause the demand for a product to shift. BMW targets premium buyers with whom quality matters, however other manufactures targeting this premium car market like, Mercedes, Audi, and the Porsche consequently become a close substitute to BMW. Global Warming With Global Warming a great concern in the modern world, environmental activists, non governmental organizations and governments are pushing for manufacturing companies to go green, BMW The carmaker, whose stable includes its core BMW brand along with the compact Mini and the super luxury Rolls-Royce, which hopes to deliver over 1.8 million vehicles a year by 2012 is faced with stricter regulation to conform, the company warned it is also likely to be confronted in the future by stricter emission standards in many countries. This implies further costs in innovation of more environmentally friendly engines, fuels and investment into alternative sources of energy to drive their cars. Proposed Solutions On globalization BMW can solve this over taxing problem through carefully calculated mergers and acquisitions, this allow the company to gain market share and penetration as well as access to already existing technology, local professionals and local brands. Furthermore, reviewing policies to improve the ratio of profitable to unprofitable customers which tends to run 20:80. Developing a global view of the brand and the buyers portfolio will reveal uncharted regions for expansion. And the use of existing plants in suitable locations to manufacture or assemble vehicles maintaining the quality of the BMW brand will greatly cut operational start up costs. Differentiation BMW has adopted advanced technology used to increase engineering and the quality of the models which are the route to competitive advantage. Mainly the major areas of differentiation are in alternative energies and security features, ensuring the brand maintains uniqueness, the BMWs 2002 (sports sedans) ensured differentiation was achieved, BMW use of advanced electronics make their cars luxurious as well as sporty to drive Innovation and product variety The use of technologically announced Intel Xeon processor 5500 series helps BMW Group to balance hardware, energy and application licensing costs, while also increasing its performance. This allows for new applications to be run, prototypes can be virtually created and tested virtually, Dr. Burkhard Goeschel, member of BMW board explains key areas of innovation incorporated in product development, this key areas include, Connected Drive which allows for an innovative and comprehensive concept networking the car, the driver, and the surrounding world, by-wire technology and iDrive control, all these concepts are available in the new BMW 7 series. Competition BMW has introduced new models, the x5, x3 and z4 with advanced electronics to make them sporty as well as luxurious, BMW has also acquired the Mini Cooper and Rolls Royce car manufacturers and the new models have boosted their competitive edge. Substitute products BMW prioritizes quality and product differentiation such that for its targeted premium market the BMW standards remain top and the car is still prestigious. Environmental challenges To combat this BMW along with other motor companies have tried to use some of the emerging technologies to make money, lower costs and ultimately help in reducing pollution. Toyota, Ford and BMW have incorporated this mentality in manufacturing of three lines of their cars, the new BMW 7series and the greatly awaited z4 are all projected to embrace these environmental friendly features, in future innovation of electric cars and alternative fuel sources are being considered. Major Strategic Alternatives BMW has established a basic supply chain in order to improve its load planning, this aids in determining its allocation strategies to cope with globalization; this supply chain ensures putting up of new manufacturing plants in suitable foreign countries and dedicated assembly lines for every product with few variants and thus increases productivity and reduces costs. With the market full of options for the buyer, the chain allows BMW to establish its brand in emerging anomies before competitors bid for market shares. Mergers and acquisitions of key brands of premium brands of cars have further solidified BMW market dominance. Beginning with the BMW Rover merger, the company has newly acquired MINI, and Rolls Royce cars. Its products cover the full range of size classes and car types but consist exclusively of premium-class cars, this allows the company to venture into new markets use the facilities used by former brands to re model new cars thus reducing operational costs while fostering growth. Unlike former mergers like the vole-Renault deal of the early 1990s which collapsed because the company cultures were incompatible, BMW integration with their new acquisitions have proved profitable, most vehicle manufactures have resulted to creating entirely new vehicle segments, and BMW hit home run with its 2002 sports sedan which generated returns to its innovator by fending its differentiated position, the company has designed and always built cars with exponentially greater responsiveness to a dri vers actions, this has been greatly attributed to the companies product differentiation policies (Teece et al 1996). The BMW engine roaring sound is music to the ears of sports and performance car lovers, outside the box thinking like the BMW sedans and convertibles give BMW a competitive advantage over other manufacturers. New and advanced technology like greatly improved safety features, advanced control features have led to market dominance. BMW cars typically have product life cycle of seven years. and according to Jim McDowell, vice president of marketing at BMW If a product is declining, we would prefer to withdraw it from the market, as opposed to having a strategy for dealing with the declining product this awareness ensures that BMW ventures are only profitable ones, the rover case shows how failing mergers operate and instead of working on it BMW sold it to UK venture capital firm Alchemy Partners (Siciliano Zuvich 2006). To foster growth BMW instead acquired profitable mergers like with luxury cars rolls Royce. This ensures the company always remains relevant to the market and trendy to its buyers With advancing technology and introduction of fiber optic cables in developing economies, the world has become a global village where car enthusiast can order in their premium BMW cars online, check features and ask questions on performance, : BMW Car maker uses web mostly to drive its brand, taking the phrase beyond the banner seriously, online adds like the Marketing Channels Internet 46860 banners, appear on equal rotating basis with each search result, with BMW targeting 26.5% the percentage of viewers between age group (25-34) , this along with E-mail Marketing, Brochure test-drive Registration for Mail alert message, and e-catalogue, enable more availability of information anywhere to prospective buyers, BMW has launched an email marketing campaign for the release of the long awaited Sporty new Z4 Convertible, Z4 BMW (Key General Motors Financial 2007). This guarantees availability to buyers who dont have to attend gallery shows at the dealership. BMW has established Numerous Overseas Subsidiaries in countries like, south Africa, India, china Canada and Egypt, where BMW vehicles are assembled, 2003 saw the signing of a deal the production of sedans in China, this subsidiary firms are well equipped to build cars for export to specific markets like, the south Africa plant builds left hand drives for the Taiwan market, and also right hand drives for sub Saharan Africa, Malaysia and Singapore. This shows a great understanding of the market and understanding of the buyer needs in different regions, Predictions If put in place supply chains will enable the company to greatly take advantage of existing infrastructure in different regions, this will allow for strategic allocation of plants in areas where the BMW brand will not be compromised, this areas will preferably have skilled professional workers, laid out infrastructure which the company will exploit. This aids in reduction of start up costs in new markets. Integration with already existing local brands allow for easy market penetration (Franey 2008). E-commerce is a must have for companies in the modern world and will increased emphasis on e marketing, BMW stands to break into markets far and wide, most upcoming economies have low income citizens without many premium luxurious cars available, the internet brings the BMW experience closer to them, thus when the market is established the concept of luxury cars wont be so alien, this allows for easier market penetration and preparation of a ready market (Juslin Hansen 2003). Product differentiation among premium car market is a key to successes, with the targeted buyer giving more emphasis to quality and uniqueness and elegance as opposed to pricing, BMW seeks to offer intricate designs and features to these new models allowing for elegance that buyers crave. In reaction to the differentiation major competitors like Volkswagen, Porsche, Mercedes, have released new models like the jeep Cherokee luxurious SUV, and the mustang pony cars so as to try and keep up. Establishing of overseas subsidiary in developing markets in the Latin America, and parts of eastern Europe, and Africa BMW will be able to put up assembly plants closer to the buyer, sales are predicted to sore with introduction of this new markets, the subsidiary firm are able to carry out research in respective Regions and integrate the outcome in their strategic plans to give the buyers exactly what they desire, this bolsters sales, Strategy outcome Prediction When implementing E- Marketing as a basis for extending growth and penetration to market regions, various risks are involved especially when the internet is being used to launch details of new vehicle series being manufactured, BMW had a case in 2004 when there were cases of website incursions, theft of vehicles and a constant threat of arson even in its UK head offices in Bracknel (Hambrick Fredrickson 2001). In addressing all these, the company specified a self-sufficient security solution that was cost effective and that required minimal human supervision and intervention. Reliance securities implemented a state of the art security solution including CCTV surveillance with intelligent detector activation, to avoid future incursions. Mergers and acquisitions are effective in breaking into new markets through acquiring and integrating an already existing brands, great risks are involved in such takeovers, having seen the BMW-Rover merger record massive losses, in light of this failure BMW has learnt to plan its mergers with companies whose cultures are compatible, this has seen successful mergers with luxurious car manufactures rolls Royce and the mini (Pearce Robinson 2009). Production of entirely new brands is the most expensive aspect of car manufacturing with average of 2 models released in a decade, across the wide range of car manufactures, though this allows for product differentiation and preferences to the buyer, great risks are involved, since the sports sedan in 2002, only the 2seater roadster and coupe have been sold since 2002 (Marshall Stuart 2008). The company has however heavily invested in technology when intricate applications are put in place to virtually make desired prototypes, and virtually test the models this greatly reduces costs of manufacturing a car and having it fail.   Many countries have enacted stricter environmental restrictions on pollution and emissions, BMW, has greatly put in place measures to manufacture more fuel efficient cars, this comes with elevated costs and consequently the cost is projected down to the buyers, more fuel efficient engines are expensive, electric cars which are regarded as the future are even more costly even to premium market target manufacturers, The 2011 BMW Active Hybrid 7 and the vision Efficient Dynamic Concept car which was unveiled during the September 2009 Frankfurt Auto Show are projected to offer fuel economy of 62.6 mpg. BMW also has a recycling policy where they use the shredded parts of the cars in their yard, this reduces pollution, and the foundation for the environmental friendly recycling of vehicles is laid during the production of each vehicle (Bayerische Motoren Werke Aktiengesellschaft 2008).    Supply chains overall levels of integration ensuring a reduction to fixed costs of assets and labor, they also serve to reduce the number competitors supplying into the same market, for instance India is a viable market but has competitors such as, Audi, Daimler Chrysler, Tata, Mahindra an Hyundai looking to invest in that market by putting up assembly units, the supply will ensure such a flooded market is avoided or a more appropriate means of entry is effected (Thompson Strickland 1996). Globalization leads to governments of up coming economies take advantage of their growth potential and thus bid off their markets to the highest bidders amongst the major vehicle manufactures. But there is growing unwillingness within the supply community to invest in plants that might not reach potential in over a decade, this leads to investors pulling out instead of bidding away, this markets form good grounds for take over and acquisitions of already in place plants (Kiley 2004).